AUDIENCE RESEARCH

The best public programming in the cultural sector starts with an understanding of our audiences.

I help heritage and cultural organisations build up a picture of their visitors – their expectations, their needs, their reactions to concepts and plans, their feelings, emotions and their learning outcomes. I talk to visitors and users, watch them, interview them, invite them to focus groups and listen to what they say. The written results from this audience-facing research helps clients become more informed and better equipped to create programmes that are truly audience focused.

Other clients commissioning audience research services include…

The British Library – 3-year evaluation of a family and community engagement oprogramme (2015–18)

The National Archives – summative evaluation of By Me, William Shakespeare exhibition (2016)

Design Museum – formative testing of ideas for a new exhibition about British design classics (2012)

English Heritage – front end evaluation around the two-hundredth anniversary of the Battle of Waterloo; formative testing in advance of a re-interpretation of Eltham Palace and front end evaluation at Chiswick House (2013)

Imperial War Museum – formative evaluation with families of the First World War gallery text (2013) and summative evaluation of a Cecil Beaton exhibition (2012)

National Maritime Museum – formative evaluation of handheld interactive experience for families (2012)

The Queen’s Gallery at Buckingham Palace, London – summative evaluation and visitor observation (2012)

Museum of Fulham Palace – formative evaluation about site development (2010)